How it works
From 16–22 March 2026, we invite you to join our
first-ever MUD Jeans Global Recycling Week.
Because denim is made to last.
And when it’s no longer worn, it deserves a future not a landfill.
During Recycling Week, you can return your old jeans
and receive 15% off a new pair of MUD Jeans.
Bring your denim. We’ll take it from there.
Why We Want Your Old Jeans Back
At MUD Jeans, we believe denim should never become waste. Since 2012, we’ve been designing jeans with one goal: to keep materials in circulation.
The fashion industry produces billions of jeans every year, yet less than 1% of textiles are recycled into new textiles. Most jeans are burned or dumped, releasing harmful emissions and chemicals over time.
We think there’s a better way. That’s why we recycle denim to make denim, turning worn-out jeans into new premium fabric and giving every pair another life.
What is Global Recycling Week?
Global Recycling Week is a new initiative launched by MUD Jeans in 2026. It’s our way of making circularity visible and inviting everyone to be part of it.
Your jeans carry stories. And by returning them, you help give those stories a new chapter.
Because real impact happens when we act together.
By making recycling visible and accessible, MUD Jeans brings its circular mission to life together with customers and retailers worldwide.
How to Join
Our Brand Store in Amsterdam
Drop off your denim in-store during Recycling Week at Torensteeg 3a, Amsterdam.
Return Online
Request your shipping label, pack your denim, and send it back to us.
With Our Retailers Worldwide
For the first time, selected retailers around the world are joining Global Recycling Week.Scroll down for the full list of participating stores.
What You Get
As a thank you, you receive:
15% off a new pair of MUD Jeans
Available during Global Recycling Week (16–22 March 2026) when purchasing a new pair. Normally, you receive a €10 discount when returning your old jeans online or in our Amsterdam Brand Store. During Global Recycling Week, we’re increasing that reward to 15% off making your return worth even more.
Why Recycling Denim Matters
When jeans are thrown away, they can break down into methane, microplastics, dyes, and chemicals that contaminate water and soil.
Every pair we recycle instead helps to:
- prevent chemical and microfibre pollution
- avoid landfill emissions
- reduce demand for new cotton
- keep valuable materials in the loop
It’s not about perfection. It’s about keeping resources in use and making better choices possible.
The Bigger Goal: Fighting Global Warming with Denim
MUD Jeans was founded with one clear vision: to be the voice of circular fashion, leading zero-waste denim production.
We believe sustainability must be proven, not claimed. That’s why we measure our impact with independent Life Cycle Assessments. Compared to conventional denim, a pair of MUD Jeans uses:
- 87% less water
- 89% less CO₂ emissions
Global Recycling Week is part of that mission making our take-back system bigger, stronger, and easier to join.
And by doing it together, we can make real impact.
FAQ
Do you accept jeans from other brands?
Yes. Any brand is welcome, as long as the jeans contain at least 96% cotton.
Do the jeans need to be wearable?
No. We accept worn-out denim too. Holes, stains, tears all welcome.
Where does the recycling happen?
Your jeans are sent to our recycling partner in Spain, where they are turned into fibres and transformed into new denim fabric.
What happens to my denim after recycling?
We turn it into yarn, fabric, and ultimately into new MUD Jeans keeping denim in circulation.
When is Global Recycling Week?
16–22 March 2026.
How do I return denim online?
Visit mudjeans.com and request a shipping label. Pack your jeans and send them to us.
Do you normally offer this service?
Yes. Returning old jeans is part of our circular model. Normally, you receive a €10 discount online and in our Amsterdam Brand Store. During Global Recycling Week, we’re increasing this to 15% off.
Is this available at retailers too?
Normally, our take-back system runs through our own channels. For Global Recycling Week, selected retailers worldwide are joining, making it easier than ever to participate.
Join Global Recycling Week
Every Denim Has a Past and a Future.
Bring back your old jeans. Choose a new pair.
And help us keep denim in the loop.
Return denim. Get 15% off.
16–22 March 2026.
