They say, every once in while, you get a calling.
And, it's never planned.
You may resist, refuse and ignore.
But doing nothing isn't a choice.
You've seen something that just isn't right.
And, once you see, it can't be unseen.
It stays with you.
And consumes you.
Until eventually, you find yourself taking a leap.
Yet, the strange thing is, it's not even your leap.
It's humanity's.
No-one plans to change an industry.
Or the planet.
No-one wakes up and says, today l'm going to make history.
But that's exactly what we're doing.
That's our promise.
And in the future when the manufacturing of clothes and textiles has zero waste all over the world.
And when circular fashion is, normal, no big deal.
Just the way things are done.
Nobody will care how it all started.
And that's ok.
We are the pioneers.
The voice of a movement.
With the audacity to believe we can actually make a difference, We are MUD.
We fight global warming with denim.
Making the planet cooler.