Amsterdam, the capital city of the Netherlands, is not only a great location to visit the most beautiful sights. It is also the place to buy organic clothing. In the city, you'll find many shops specialising in organic clothing, from boutiques in the Negen Straatjes to trendy brand stores in the Jordaan. We have created a list of the top 3 places to buy organic clothing in Amsterdam. Discover them now.
What makes clothing organic?
Before we give you our top three picks, it is good to understand what makes clothing organic. Organic clothing is an umbrella term for clothing that is produced sustainably and environmentally friendly. The natural materials used to make the clothes, such as organic cotton, hemp or TENCEL, have been grown without using harmful chemicals like pesticides and fertilisers. The organic clothing production ensures that the impact on the environment is minimal and that the working conditions for the workers are optimal.
Do you want to buy organic clothing? Search for labels such as GOTS (Global Organic Textile Standard), OEKO-TEX and Fair Trade Certified to ensure you're not dealing with greenwashing.
Organic clothing Amsterdam: 3 fantastic hotspots
The organic fashion industry is booming. The global market is projected to reach a revenue of USD 23.27 billion by 2032. More and more people are becoming aware of the need to make the world more sustainable. Organic and conscious fashion matches this idea. Government regulations are also becoming stricter to encourage organic practices. As a result, organic shops are becoming increasingly common, also in Amsterdam. Let us tell you more about three great hotspots.
1. MUD Jeans Brand Store
The MUD Jeans Brand Store is our one and only physical store. It is the only place where you can find the entire collection of our own clothing brand, from comfortable men's jeans to beautiful women's skirts.
A wide collection made with organic and recycled materials
You can try, feel and discover your favourite items in the shop. The entire collection of our fashion brand contains up to 40% GRS-certified post-consumer recycled denim as well as pre-consumer recycled denim, combined with OCS-certified organic cotton and, depending on the product, TENCEL Lyocell REFIBRA and recycled elastane. During the manufacturing process, most of our fabrics are produced using Dry Indigo dyeing technology, and the laundry can recycle up to 80% of the water through a series of steps, starting with a biological treatment, followed by ultra-filtration and finishing with reverse osmosis.
From personalised style advice to recycling jeans
Not only can you buy organic clothing at the Brand Store, but you can also attend events from time to time and ask for personal style advice. Plus, the Brand Store has a collection point where you can hand in your old jeans for recycling. Do you have an old pair of jeans at home? Don't throw it in the bin, take it to the store with you. It doesn't matter which brand it is. Our only condition is that the pair of jeans is made of at least 97% cotton so we can turn it into new, sustainable denim fashion. To thank you, we'll give you a 10% discount to spend in the shop.
- Hours: Monday-Sunday between 10.30 – 18.30
- Location: Torensteeg 3a, 1012 TH, Amsterdam
- Phone: +31 6 48 36 79 36
2. Eerlijk Waar!
Take a few steps outside the MUD Jeans brand store, and you will find yourself in the shop Eerlijk Waar!. Since 2009, co-owner Jean-Pierre Berentsen has brought affordable fashion to style-conscious people. It is important to him that a brand or product feels good, fits the store concept and is produced fairly.
Sustainable brands with a story
The products in the shop are not just one of many, they all have a story and are made by responsible brands. Take, for example, a beanie made from the wool of 'happy sheep'. These sheep are shorn slowly, with full attention, and are not treated as a product. Our MUD jeans can also be found at Eerlijk Waar!, which fits in with the vision of both companies. Because the shop remains true to its founders' ideals, you can always find organic clothing, fair trade products and other items made with sustainable materials.
- Hours: Monday-Saturday 11-17.30, Sunday 12-17
- Location: Torensteeg 5, 1012 TH Amsterdam
- Phone: +31 (0) 648367936 or +31(0) 681668155
3. Brandmission
Last but not least, you'll find BrandMission in the Jordaan district, within walking distance of Amsterdam Central Station. Owner Lonneke Verbunt opened the shop in 2011 with the intention of creating a stylish, contemporary shop with honestly made products that are sustainable, trendy, and made with high-quality materials. Nowadays, BrandMission has two stores (including one in Haarlem), an outlet and an online shop.
A wide collection of sustainable fashion
The Amsterdam store offers a wide range of women's and men's fashion, handmade jewellery and organic cosmetics from various sustainable brands. And yes, MUD Jeans is part of it, whether you're looking for a great pair of jeans for men or a stylish jumpsuit for women.
- Hours: Monday 12 – 18, Tuesday-Friday 10-18, Saturday 10-18, Sunday 13-17
- Location: Haarlemmerstraat 36, 1013 ES, Amsterdam
- Phone: 020 - 770 87 61
Plan your organic shopping trip to Amsterdam today
Amsterdam is not only a beautiful city to visit, it is also home to many organic clothing shops. These hotspots offer a unique mix of organic clothing, from recycled denim to fair trade products with a story. Are you ready to upgrade your sustainable wardrobe? Plan your organic clothing shopping trip to Amsterdam today, and don't forget to visit the MUD Jeans Brand Store.
Is Amsterdam too far from your home? Use our store locator to find a store near you. Or, of course, you can always visit our webshop.
