Water: To produce one pair of MUD Jeans we use 400 litres of water. Through our annual Lifecycle Analysis we know that, by using recycled cotton, recycled water & water-saving production techniques, your jeans save 72% water.

CO2: Producing one pair of MUD Jeans emits 3.4 kg of CO2. Through our annual Lifecycle Analysis we know that, by using recycled cotton, renewable energy & energy-saving production techniques, your jeans save 41% CO2.

Recycling: With our take-back scheme we collect jeans that consist of at least 96% cotton. In collaboration with the denim experts at Recover and Tejidos Royo in Valencia new denim fabrics are made, containing up to 40% post-consumer recycled cotton.

Product

• Achieve 100% circularity.
• Ground 100% post-consumer recycled denim products within our collection.
• Further investigate and improve the durability of our jeans.
• Introduce elastane alternatives within our stretch denim.

People

• Increase size inclusivity across our collection.
• Increase our model diversity across the website and social media.
• Introduce special design jeans for jeans wearers with disabilities.

Environment

• Assist all of our supply chain partners in their transition to renewable energy.
• Make use of all 2nd choice garments.
• Quantify and reduce all types of waste generation across our supply chain partners.

Activism

• Expand our monthly webinar to a wider audience.
• Grow our Voices for Good platform on an international scale.
• Use our Earth Day Off to grow a collective volunteering event.