Our latest impact numbers are in 🌍
90%
Water Saved
47%
CO2 Saved
Every year we conduct in-depth analysis and measure the impact of our products to find out exactly what their environmental impact is and how much impact we can save through our sustainable materials and innovative production methods. The percentages above refer to the average impact of a MUD Jeans. To find out more about how we calculate these values, read our LCA report. To read our full sustainability report, scroll to the bottom of this page.
Our Mission & Strategy
Our mission is for the fashion industry to be driven by circular production and conscious consumption.
We pioneer with jeans by taking positive action, being transparent and supporting sufficiency. We believe that being mindful of nature and people is a necessity. And we see a future in which the fashion industry finds a way of producing and consuming that does not stand in the way of our enjoyment of this planet, nor that of future generations.
To radically change the fashion industry, our strategy is based on the three pillars below.
Circular Economy
We take back our old jeans and those from other brands to close the loop. Through circular design we ensure that our products can be recycled over and over.
Fair Factories
By maintaining a short supply chain, we foster a close relationship with our partners. By producing consciously, we can create a good working environment for everyone involved.
Positive Activism
Through our pioneering approach we aim to change the status quo within the fashion industry. By being radically transparent, we hope to inspire others to walk the talk with us.
Road to 100
Started in 2019, the aim of our Road to 100 project was to make a pair of jeans from 100% post-consumer recycled cotton. The outcome of this project would allow us to make new jeans without using any new cotton.
In 2024 we remain committed to bringing jeans made from 100% closed-loop, post-consumer recycled cotton to market by collaborating closely with our partners. The worldwide first of its kind!
Learn more about sustainability and the journey in our mini documentary series.
A Proud B Corp
MUD Jeans has been a proud B Corp since 2015. In 2020 we completed our reassessment, hitting 124.7 points. And in 2022, we were recognised as “Best for the World” for our environmental performance, meaning our score was in the global top 5% in this category!
And this year, we successfully completed the recertification process once again and continue to be a certified B Corp.
MUD Jeans & IKEA
In collaboration with IKEA, we dressed their iconic KLIPPAN sofa with a circular denim cover. This new cover is made with our denim fabric: a combination of organic cotton and post-consumer recycled cotton, from old jeans.
This year, we’re proud to continue this collaboration with IKEA and their iconic Klippan couch.
