Make the planet cooler
More than 17 years ago Bert got an idea he couldn't shake: jeans that never end up as waste. That idea is MUD. Premium jeans, made from old jeans.
Certified B Corp · Up to 55% recycled cotton
One pair, two lives.
Made to come apartRivets, buttons and zips can be removed, so the denim can be recycled.
Made by people we knowOur factories are published by name.
Worn by youGood denim gets better the longer you wear it.
Back to usOld jeans in, new denim out, discount for you.
87%less water
89%less CO2
55%recycled cotton, at most
B Corpcertified
Water and CO2 per pair, compared with a regular pair of jeans. Source: our yearly Lifecycle Analysis.
Made by people we know
If something is surprisingly cheap, someone else is paying for it. So we keep our chain short and work with a few factories we visit often. The people who make your jeans earn above minimum wage.
Not in it for the money
Bert wants the whole fashion industry to copy him. Fashion pollutes more than international flights and shipping combined (UNCTAD, 2024). So we share everything we learn, and make the jeans to prove it works. In 2022 that earned us the King Willem I Plaque for Sustainable Entrepreneurship.
