Front runners in circular denim
We keep denim in use for as long as possible: repaired, resold and recycled fibre to fibre. Circular is our business model, not a side project.
Certified B Corp · Up to 55% recycled cotton
What one pair saves
Water460 litres per pair, mostly thanks to recycled cotton and recycled water.
CO23.5 kg CO2e per pair, mostly thanks to recycled cotton and green energy.
Take-backWe take back old jeans of any brand, with at most 4% synthetic fibres.
New denimRecover and Tejidos Royo in Valencia turn them into fabric with up to 55% recycled cotton.
87%less water
89%less CO2
153Mlitres of water saved in 2023
24,108jeans kept out of landfill in 2023
Compared with industry averages of 3,700 litres of water and 33 kg CO2e per pair (Karthik et al., 2017; Zhao et al., 2021; Hossain et al., 2025). Our own numbers come from an independent Lifecycle Analysis.
Next stop: 100%
We made the first jeans from 100% post-consumer recycled cotton. By the end of 2026 we want 100% recycled denim in the collection, and jeans that last even longer.
