♻️ Celebrating Sustainability on Global Recycling Day!
♻️ The MUD Jeans team visited the stunning city of Gent to award “The Coolest Collector Award” to the store that gathered the most preloved jeans for recycling.
🏆 And the 2024 winner is… Olga Van Genechten! 🏆
Her store, INSLAG, collected an incredible 700 pairs of old jeans, giving them a new life as fresh, sustainable denim.
A huge thank you to Olga, her team, and every store making circular fashion a reality! 💙♻️ Which of our 250 partner stores will take the crown in 2025? The challenge is on! 🔄👖
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Shot by: @vanson.film
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#MakethePlanetCooler #GlobalRecyclingDay #MUDJeans #CircularFashion
March 18, 2025