Our zone dedicated to highlighting the individuals and small environmental initiatives that inspire us daily. Explore the stories of these change-makers to witness how MUD Jeans wearers actively change the world.🌍


is an interdisciplinary artist with passion for anthropology and ecology

How did your project come to life?

Indigenous peoples represent 5% of the population and yet preserve 80% of the world's biodiversity. And indigenous women play an important role in passing on the knowledge necessary to preserve our planet. That is why I decided to investigate the role of indigenous women in natural and cultural heritage and for this I worked on a participatory film project with the Bribri de Yorkin indigenous community in Costa Rica.

What do you hope to achieve with your project?

What I would like to achieve with my project is for people in Western society to give more recognition to indigenous knowledge but also to support indigenous youth to have a different approach to technology in relation to their culture.

What inspires you?

I am inspired by the power of storytelling as a way to generate new perspectives on how to live on the planet. Traveling, getting to know new cultures and their forms of expression in traditions, fashion and cooking are always a source of inspiration for my work and the way I think we could redesign our systems.


is an entrepreneur and founder of Mended.

What is Mended?

Care for everything you wear. 
An initiative by Agnes Fox, Mended picks up your clothing from your doorstep, so local craftsmen can fix, alter, and clean them for you. Again and again.

Why did you start Mended?

Circularity is like a stone I picked up, looked under and can’t put down anymore. When you begin to think in cycles, you start seeing opportunities everywhere: for me Mended is one of them. A platform that is tied to the belief that there are no truly circular products if they aren’t connected to a system to repair, recover and feed it back into the cycle.

I get an absolute kick out of making the ordinary matter and being a teeny-tiny cog in shifting the system. Afterall, we’ve created this linear machine, so we can also un-create it. And if that isn’t the most exciting challenge of our times then I don’t know what is!


is founder of The Shore, a sustainable surf school in Scheveningen.

What is The Shore?

The Shore is a sustainable surf school and meeting place in Scheveningen, started by Hans. A living room on the beach for surfers, nature lovers and people who like to live honestly and consciously.

Why is The Shore special? 

Our community is quite conscious, so we take a challenge in showing others how things can be done. We call it bridging communities. For example, we have a plastic-free terrace, and show others in the catering industry that is possible. You can combine it all: comfort, saving money and be better for the environment.

We like being the frontrunner, and we notice that a shift in the industry is coming, initiated by ’the people’. While years ago people got upset if they didn’t receive a plastic straw, now they get upset if they do get a plastic straw.


is the founder of World Changer Co. which introduces you to sustainable shopping options.

What's your mission?

The mission of World Changer Co. is to introduce you to great shopping options that include clothing brands, coffee, chocolate, cosmetics, and more. It's a place for you to learn about our favorite brands to support and our favorite items to shop.

Why are you on this mission?

I try to repeat this often because it’s a different approach on adopting a sustainable lifestyle. I used to not be passionate about sustainable living at all, but I really cared about people. When I learned how pollution affects people’s lives in this very moment, and unjustly affects the oppressed more, I immediately changed my mindset.


is the founder of WeTRYBEtter. The initiative is the pinnacle of Jerri.wtf climate fighting NFT game.

What's your mission?

We are trying to provide both education and the opportunity for everyone to Amplify the Impact of their actions! It is a reminder that no one is too small, no good is wasted good. Good is good, and no action is too small. There are many people that would love to support more climate positive initiatives but either don’t have the money to donate or the time to volunteer themselves.

We allow them to be a bigger part of the climate solution, without spending money or commenting valuable time. Just doing the things they are probably already doing, recycling, composting, a meatless meal, eco friendly transportation are all easy examples.