Last night at Dutch Sustainable Fashion Week, we presented Rebloom, a one-of-a-kind statement coat created with designer Thirza Amber from ten pre-loved MUD Jeans. Realised over 100 hours, Rebloom pairs a tailored bodice with a circular hem finished in a raw edge. The skirt forms a gradient patchwork from deep indigo to soft blues, honouring each jean’s past life. Along the circumference, 44 denim flowers are cut, shaped, and stitched entirely by hand. Inspired by a rose bush that returns stronger every spring, Rebloom mirrors our circular promise: to give denim another life, again and again.

At MUD Jeans, denim is more than clothing it’s a canvas for life. Every pair holds the journeys we take, the people we meet, and the stories we carry. This Animal Day, we’re celebrating that spirit with those closest to us: our office dogs, captured in FW25. TouTou, the loyal Dachshund, never leaves his team’s side in the Elin Trenchcoat. Louie, our sun-chasing Athens rescue, brings effortless ease in the Sue Jacket. Pip, our gentle Cane Corso, proves strength and softness can coexist in the Bryce in Strong Blue.

For FW25 Menswear, we expand the Hank Mid Tapered with new washes: Stone Black, Rustic Blue, and Strong Blue. A refined loose-tapered fit, crafted in comfort circular and organic cotton.

For FW25 Menswear, we expand the Hank Mid Tapered with new washes: Stone Black, Rustic Blue, and Strong Blue. A refined loose-tapered fit, crafted in comfort circular and organic cotton.

At MUD Jeans, we’ve been turning old jeans into new ones since 2012. Unlike pre-consumer cotton from leftover fabric in factories, we use post-consumer recycled cotton from worn jeans. Harder to recycle, but far more impactful. Today our denim contains up to 47% post-consumer recycled cotton, among the highest in the industry. We’re on the Road to 100: Denim made entirely from old jeans. Learn more via the link in our bio.

Meet the Sue Jacket: your new outerwear essential for transitional layering. Sophisticated, versatile, and responsibly made from recycled and organic fibers, it brings timeless style to your wardrobe as the seasons shift.

Meet the Sue Jacket: your new outerwear essential for transitional layering. Sophisticated, versatile, and responsibly made from recycled and organic fibers, it brings timeless style to your wardrobe as the seasons shift.

Introducing The Ben Mid Baggy: our striking new barrel silhouette with a curved leg, sculpted seams, and oversized pockets. Crafted from recycled and organic cotton, it blends bold character with everyday versatility.

Straight-leg jeans are the forever classic: effortless, endlessly versatile, and always in style. For women, The Carry is our true icon, a refined straight fit with just the right ease, a style you’ll reach for again and again. Now available in five washes across three distinctive fabrics. No matter which wash you choose, you’ll always get the same flattering mid-rise, relaxed hip, and timeless straight leg.

Straight-leg jeans are the forever classic: effortless, endlessly versatile, and always in style. For women, The Carry is our true icon, a refined straight fit with just the right ease, a style you’ll reach for again and again. Now available in five washes across three distinctive fabrics. No matter which wash you choose, you’ll always get the same flattering mid-rise, relaxed hip, and timeless straight leg.