The fashion industry is hit hard by the coronavirus epidemic. It’s chaos on both the supply and demand side. “The crisis is a catalyst that will shock the industry into change — now is the time to get ready for a post-coronavirus world”, according to The State of Fashion Report. *
At MUD Jeans we’ve been doing things differently for the past 8 years. Our approach is valuable at times like this. Explore why.
1. Paying Fair Prices

Due to cancelled orders, millions of garment makers lost their jobs. Unable to earn money to feed themselves or pay rent they’re walking kilometers back to their home villages. What? How? Brands looked for the force majeure clause. Forgetting to be ethical themselves.

With our transseasonal fashion approach this won’t happen. There are no orders we need to cancel, simply because we don’t produce items we’re not sure of selling. Our ‘order on demand strategy’ is paying off.

And, we always, always, pay our factories a fair price.

2. Transseasonal Collections

Fashion shows are being cancelled and the industry starts to realize it needs to slow down. Will seasonal collections become something of the past?* We’ve been looked at crazy, returning to fashion shows with the same items.

Since 2013 our collection is based on essentials. Just occasionally adding new fits and washes. It means, no seasonal stocks, no order cancelations, no dead-stock, no waste. 

3. Better Quality

The ‘quarantine of consumption’* could change consumer’s buying behavior, accelerating the rise of ‘anti-consumerism’. According to a McKinsey survey, it’s expected that consumers will more quickly pay full price for quality, timeless goods. And that they will likely buy more ecologically and socially sustainable clothing.

From the best materials to the most skilled factory employees to innovative production techniques, we create noble denim, as the owner of our jeans factory calls it, that lasts.

4. Regional Production

“On the supply chain side, fashion companies should learn from this global trade disruption. Reinventing the value chain, like exploring nearshoring activities to bring flexibility and strengthening regional integrated supply chains.”

We’ve always maintained a simple supply chain of three partners located in Spain and Tunisia. It means greater control and flexibility. And a good reason for visits and bringing Harissa to the team.

5. Recycle

Being at home results in people massively cleaning up their wardrobe. The result: clothing recycle points are full.  What if brands would be responsible for their own raw materials?

Our jeans can be bought or leased, always will they be recycled after use. Cutting down on water and waste. As the recycle pioneers we aim to launch the first jeans made from 100% post-consumer recycled cotton.

We hope that companies will use this time think about their and the planets’ future. Slowly shifting towards a new normal. It is possible. All of the above has been normal at MUD Jeans since 2013.
Keen to make the right choices and feel the impact? Why don't you start with a pair of jeans.