Justdiggit's regreening programs run on the ground in Africa use traditional, scalable, and easy-to-apply landscape restoration techniques. In order to further spread these techniques and scale up within our programs, we use media, data, technology and communications.

Together with communities and local partners, designated areas are regreened in a quick, sustainable way. This improves livelihoods and positively impacts biodiversity and climate change.

With far-reaching consequences! These include failing crop yields, rising tensions over natural resources, forced migration, and weakened resilience to climate change.

What we need to do is to green up dry, degraded land. When vegetation is lost, the vicious circle of degradation soon takes over: clouds don’t come and the atmosphere heats up. When it does rain, the soil cannot take in water, causing floods and further soil degradation. And so on.

Green electricity is electricity generated from renewable energy sources, such as the sun and wind. These sources are the big difference to gray electricity, which is generated from fossil fuels. Green energy from Greenchoice still works the same: it simply comes from your socket and you don't pay anything extra for it. However, choosing green energy from Greenchoice means choosing solar or wind energy.

Forest-compensated gas means that natural gas consumption is compensated by planting and protecting trees. Because trees absorb CO2 from the atmosphere during their growth, this contributes to combatting climate change. In addition, forests are important for preserving biodiversity and local people depend on them. They protect existing forests, restore damaged forests and plant new forests in their own projects aswell as in projects of cooperation partners.

The Opção Verde foundation (‘green choice’) works in the areas around the towns of Coari and Presidente Figueiredo. Because Greenchoice has deliberately bought areas along the river, they also protect the area behind it against fires and illegal logging. In consultation with the authorities of the Amazonas province, they are eventually trying to have their areas declared a 'national park', with which they can better guarantee protection.

By owning the forest to the patrimonial foundation Opção Verde, Greenchoice ensures that it is actually preserved. In addition, they contribute to the local economy and give tangible added value to untouched forest areas. Untouched forest is worth more than degraded forest. As a result, there is also a change in mentality among the local population when it comes to forest conservation.

The local population does have access to the forest. Greenchoice works with them for a sustainable use of forest products, such as Brazil nuts. The forest thus becomes a source of income for the local population. This gives them a further reason to handle it carefully.