Our Impact

Frontrunners in Circular Denim

We’re the world’s first circular denim brand. By applying the principles of the circular economy we’re reducing our environmental footprint.

Our Sustainability Pillars

48.7 mio

We saved 48.7 million litres of water in 2022

251,047

We avoided 251 thousand kilos of CO2emissions in 2022

18,363

We saved 18,363 jeans from landfill and incineration in 2022

Sustainability Report 2023 / 2024

Water: To produce one pair of MUD Jeans we use 400 litres of water. Through our annual Lifecycle Analysis we know that, by using recycled cotton, recycled water & water-saving production techniques, your jeans save 72% water.

CO2: Producing one pair of MUD Jeans emits 3.4 kg of CO2. Through our annual Lifecycle Analysis we know that, by using recycled cotton, renewable energy & energy-saving production techniques, your jeans save 41% CO2.

Recycling: With our take-back scheme we collect jeans that consist of at least 96% cotton. In collaboration with the denim experts at Recover and Tejidos Royo in Valencia new denim fabrics are made, containing up to 40% post-consumer recycled cotton.

Recycling jeans

With a team of world-class experts in recycling we manage to close our own loop. Our jeans contain up to 40% post-consumer recycled denim. The highest percentage out there.

Play

We have created the first jeans made from 100% post-consumer recycled cotton.

Our 2025 Goals

Product

  • Achieve 100% circularity.
  • Ground 100% post-consumer recycled denim products within our collection.
  • Further investigate and improve the durability of our jeans.
  • Introduce elastane alternatives within our stretch denim.

People

  • Increase size inclusivity across our collection.
  • Increase our model diversity across the website and social media.
  • Introduce special design jeans for jeans wearers with disabilities.

Environment

  • Assist all of our supply chain partners in their transition to renewable energy.
  • Make use of all 2nd choice garments.
  • Quantify and reduce all types of waste generation across our supply chain partners.

Activism

  • Expand our monthly webinar to a wider audience.
  • Grow our Voices for Good platform on an international scale.
  • Use our Earth Day Off to grow a collective volunteering event.