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Our Road To 100
Circularity is our inspiration, end goal and everything in between. The best way for us to live this philosophy? Attempting the ultimate challenge and creating a jeans from 100% post-consumer...
Why We Wash Your Denim and How We Make It Sustainable
[[ROW-INTRO]]Did you know that washing is an important step in denim production? This blog will explain what denim washing is, why it's important and how it can be done as...
What The New EU Measures Mean For The Fashion Industry
[[ROW-INTRO]]The EU has set up a new strategy for a more sustainable & circular textile industry and we are here for it! While it is a well known fact that the textile...
Mineral Dyed Denim
Denim dyed with minerals Most chemical fabric dye is pretty nasty to our skin and for our planet. In the light of World Environment Day we let nature do the...
ISAVED
The Sustainability Report We’ve crunched the numbers and got the results: Our second sustainability report – out now. As a circular company our footprint is minimizing steadily. Everyday we’re working...
RETHINK
The fashion industry is hit hard by the coronavirus epidemic. It’s chaos on both the supply and demand side. “The crisis is a catalyst that will shock the industry into...
Inspiration
#stayathome Inspiration To get out of this lock down smarter, more inspired and ready to catalyse change we’ve collected some sources of inspiration. #staypositive Program Listen What on earth -...
Factivism Circular Economy
Factivism Our planet is in crisis and it's complicated. We're breaking it down for you. Get the facts straight and act now. The circular economy – 21st of February 2020 –...
Pioneers
Captain Peter Hammarstedt 25 Nov '19 @Flavio Gasperini / Sea Shepherd A warrior, defender and protector of the sea. Captain Peter Hammarstedt from Sea Shepherd shares his quest on ending...
